With a sense of irony his industry peers call him a little posh boy. It’s ironic because Alex Lawrence is covered in tattoos, carries a thick Scottish twang and is far from what is traditionally deemed ‘posh’.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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